Wightlink operates ferry routes across The Solent between Hampshire and the Isle of Wight. Wightlink’s relationship with Isle of Wight residents is important to the company, so offers and discount codes specific to Island residents are frequently distributed. In direct response to competitor activity, Wightlink tasked us with combining two existing pieces of marketing collateral to create a new and more effective way of ensuring that its offers reached as many Isle of Wight residents as possible. Our goals were to:

• Increase penetration into Islander households
• Boost brand reputation
• Create a useful resource that would be retained by Island residents