As part of a wider maintenance kit and servicing campaign for Suzuki Marine Aftersales, MindWorks recommended creating a new visual asset library to support an integrated marketing campaign across multiple digital and print channels.
Our film production and professional photography services would produce a suite of fresh, versatile creative assets to modernise Aftersales’ visual identity, representing Suzuki’s servicing expertise, engineering capability and the reliability of its maintenance products.
Working with production partner Offshore Visual, we planned and delivered a photoshoot captured inside Suzuki’s operational workshop.
The shoot featured outboard engines, a Suzuki engineer and workshop tools to convey authenticity and technical expertise. Careful safety procedures and schedule planning for filming in an active workspace containing heavy machinery, sensitive equipment and personnel ensured that production did not disrupt workshop operations.
Further imagery captured at a separate location showcased Suzuki’s maintenance kits within a styled workshop environment.
Integrated photography and film production for multi-channel marketing campaigns
The shoot produced a professional library of photography, brand imagery and short-form videos, which allowed the brand to communicate key service messages through engaging and easily shareable content.
We produced a comprehensive library of high-quality service and maintenance imagery for Suzuki Aftersales that continues to support marketing activity across multiple channels, including social media campaigns, website content, advertising, and brochures.
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