Suzuki Marine

Suzuki Marine required a high-impact presence at Southampton International Boat Show (SIBS) that would maximise brand visibility, product engagement and interaction with a broad audience of trade and retail customers, including families and boating enthusiasts.

Marine exhibition stand design experts, MindWorks, lead marketing agency for Suzuki at SIBS for many years, were appointed to manage the stand design and build, activation strategy and multiple engagement zones across each day of the show.

Operationally, this required year-round complex strategic logistics planning of the activation calendar and staffing requirements, as well as staff coordination at the show. It also involved liaison with multiple stakeholders including boat builders, dealers and event organisers, as well as organising daily on-water experiences.

We delivered a fully integrated exhibition strategy, combining design, logistics management and immersive brand experiences.

The stand combined strong visual branding with engaging on-stand and on-water experiences. These included a fishing simulator, competitions to drive data capture and a fully-managed RIB ride programme running throughout the show. A premium hospitality space with professional barista-led coffee service and branded giveaways created a welcoming environment for visitors.

Suzuki Marine’s commitment to the boating community was also highlighted, with charity Wetwheels integrated into the brand experience.

Suzuki Marine achieved a highly visible and consistently engaging presence with key product USPs highlighted throughout the show. The stand attracted strong footfall from dealers and customers, with high participation in brand experiences.

Brand control over all visual assets ensured consistency across the stand, products and alignment of messaging across partners, reinforcing Suzuki Marine’s reputation for performance, reliability and innovation.