We were tasked with utilising the overarching Suzuki Motorcycle brand architecture and creating impact within it to generate interest in this prestigious event and communicate the many elements contained within it to the target audience across the UK. Our marketing strategists and designers would have to create stand-out branding within branding to transmit a dynamic message to dealers.
We helped to co-ordinate the venue, the show and the speakers, producing all the sets, collateral and dynamic video content.
The event saw Suzuki introduce their biggest model line-up in years and raise dealer engagement to new heights.
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