To lead the creative campaign launch for the third iteration of the Hayabusa, Suzuki’s fastest, coolest, most advanced and most iconic of their motorcycles, built with the capacity to go over 200mph with 1300cc and the aerodynamic excellence of a bullet train. We were briefed to target dedicated motorcycle riders – a demographic who really know their technology – and showcase this impressive motorcycle within the industry, demonstrating that Suzuki’s strengthened reputation was here to stay after a series of class-leading model launches.
To lead the creative campaign launch for the third iteration of the Hayabusa, Suzuki’s fastest, coolest, most advanced and most iconic of their motorcycles, built with the capacity to go over 200mph with 1300cc and the aerodynamic excellence of a bullet train. We were briefed to target dedicated motorcycle riders – a demographic who really know their technology – and showcase this impressive motorcycle within the industry, demonstrating that Suzuki’s strengthened reputation was here to stay after a series of class-leading model launches.
Results: Dealer take up was incredibly strong and orders grew over the launch period. The strapline was picked up by the press and used in road-test reports. The model’s sales success story continues.
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