Suzuki

Suzuki ATV were looking to position themselves as more than a manufacturer of superb ATVs. The work we were tasked with creating had to run across all materials, from POS to digital, from small ATVs to large, from dealer ads to national campaigns.

Suzuki’s power lies in more than just its great ATVs. Our insight was that like their motorcycle cousins, Suzuki and their ATV customers share a ‘way of life’. For manufacturer, dealer and user, what they do day-in day-out is more than just a job. Our positioning was that they were ‘on common ground’. Given that shared mindset, we decided that each ad in each brochure would come from a real Suzuki person – it was in fact a conversion.

Our work spread across the web, through digital marketing, into print and far beyond the UK, with the brochure becoming the benchmark for all Pan European Suzuki ATV brochures.