Suzuki were proud of their highly innovative new DF325A outboard model and wanted to launch the product on a global level. They aimed big, setting the launch for the Dusseldorf Boat Show – one of the biggest and most prestigious shows in the world. We were brought on board to manage, run and oversee the launch event for this cutting-edge model.
Suzuki were proud of their highly innovative new DF325A outboard model and wanted to launch the product on a global level. They aimed big, setting the launch for the Dusseldorf Boat Show – one of the biggest and most prestigious shows in the world. We were brought on board to manage, run and oversee the launch event for this cutting-edge model.
The client was delighted with the smooth running of the event. With over 60 international marine media representatives attending the press conference, we ensured extensive pan-European coverage, including the UK, France, Germany and Italy. The new model was met with wide acclaim, reinforcing Suzuki’s market-leading positioning as the creator of the ultimate outboard motors.
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