World-leading manufacturer and supplier of deckchairs, Southsea Deckchairs, is a contemporary and driven company. It was our task to create a whole new corporate identity and communications suite that would take their success even further into the future.
We created an identity using a bespoke colour palette, with hand-cut fonts, local visual landmark clues and a sense of quirkiness of design that could be used across the entire range of their communications and promotional materials. Our PR focusing on some of their unique designs and strong heritage was picked up by some of the leading glossies and regional media.
The company has gone from strength to strength, with partnerships with Liberty’s and Fred Perry that have taken them to new heights.