Parker Adams is one of the UK industry’s leading boat sales businesses, based at Hamble Point Marina on the south coast. This award-winning boat broker is known for publishing high-quality listings, supported by drone photography, walkthrough tours and professional photography across a wide range of vessels, from luxury motor yachts and sports cruisers, to RIBs and sailing boats.
MindWorks’ experienced marine social media marketing team continues to work with Parker Adams to further develop their digital presence, refining organic content, expanding the success of short-form video and using digital marketing analytics to increase reach, engagement and growth.
Our strategy combined amplifying the content Parker Adams produced with an editing style which appealed to their audience’s viewing behaviour.
We carefully structured each short-form video and post, refining them over time based on engagement and data.
This helped raise awareness of Parker Adams’ walkthrough tours and adventure series on platforms where attention is limited, whilst demonstrating the knowledge within the brokerage for the boats they are marketing.
Social media and digital marketing strategy to drive growth
Thanks to a data-driven and continually refined approach, we grew Parker Adams’ followers, engagement and views year-on-year.
In 2025, the final results, when compared to 2024, demonstrated the success of our content strategy and editing style across many different metrics.
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9 The Old Flour Mill,
Queen Street
Emsworth, Hampshire
PO10 7BT UK
