Outside Interests is a long-established design and construction company specialising in bespoke conservatories, orangeries and outdoor living solutions. While the business had a strong reputation for quality and craftsmanship, its digital presence wasn’t fully reflecting the strength of its premium offer.
A key challenge was the need to engage two distinct audiences: discerning customers investing in high-end, lifestyle-enhancing spaces, and more price-sensitive buyers seeking practical garden buildings, without diluting the brand.
As a strategic marketing agency, MindWorks was required to refine Outside Interests’ brand positioning and improve its digital performance, develop a focused marketing strategy to support growth and improve lead generation.
We developed a dual-path strategy, separating customer journeys for premium and functional products. This began with a 360° workshop to explore customer segments, brand perception and commercial priorities, followed by a structured digital programme aligned to business objectives, including website optimisation, development of SEO-led content, targeted paid and social media campaigns, and ongoing tracking.
Strategic marketing and digital campaigns driving lead generation, brand clarity and customer engagement
The strategy has created a clearer, scalable foundation for growth, aligning brand positioning with a stronger, more defined marketing strategy across both audience segments. Website performance, content and user experience have improved, content output supporting SEO and engagement has increased, with a consistent digital presence across key channels and data-led optimisation through ongoing digital marketing analytics.
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Queen Street
Emsworth, Hampshire
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