Our client, Oakwood School in West Sussex, wanted to enhance the visual appeal of their four existing minibuses, comprising two Peugeot Expert Diesel 9-seaters and two Peugeot Box 17-seater minibuses. The primary goal was to create attractive and consistent branding as the minibuses play an important role in promoting Oakwood while travelling around the West Sussex countryside. By revamping the appearance of the minibuses they would also better align with the school’s image and values. The lease for these vehicles is set to expire in a couple of years at which time the school will consider moving to electric minibuses. So the design needed to be adaptable to accommodate this, while maintaining Oakwood’s strong visual identity. The specific requirements included refreshing the logo on the bonnet, designing two side rear contra vision panels, implementing a full contra vision panel across the rear of each vehicle using one image across the rear windows, and updating the sign writing and logos on the rear and sides of each minibus.
Our design team collaborated with the School to understand the desired aesthetic and developed modern, attractive design concepts that represented Oakwood’s strong values and ethos. The sign writing and logos were refreshed, while one cohesive image was applied across the rear windows. Thorough quality checks were carried out to ensure that the installed graphics met the design specifications and durability requirements.
The refreshed graphics have significantly improved the overall look and appeal of the minibuses. Using cohesive and consistent branding across all four minibuses reinforces the School’s identity, actively promoting Oakwood’s image and values while on the move. The design’s adaptability also allows for any future transition to electric minibuses when the lease expires.
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