Gosport Ferry

Integrated Marketing Campaign

Carrying over 3 million passengers each year, Gosport ferry wanted to reinforce and grow the traffic that provides a vital link across Portsmouth Harbour.

We were hugely excited to be given an opportunity to provide marketing and design support for such an important and historic local service. The overall objectives were to improve the company’s image, raise brand awareness, improve the passenger journey and, ultimately, increase passenger numbers and loyalty.

Carrying over 3 million passengers each year, Gosport ferry wanted to reinforce and grow the traffic that provides a vital link across Portsmouth Harbour.

We were hugely excited to be given an opportunity to provide marketing and design support for such an important and historic local service. The overall objectives were to improve the company’s image, raise brand awareness, improve the passenger journey and, ultimately, increase passenger numbers and loyalty.

RESULTS

With almost 400,000 impressions, more than 7,000 engagements and over 220 more new social media ‘Likes’ and Followers’, our integrated approach proved to be a very cost effective and successful campaign for the company.

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