Ex-Eltronics – DSEI

Ex-Eltronics is one of the world’s foremost providers of quality key technologies and procurement services to the aerospace and defence industries. They required a high-impact exhibition presence for DSEI 2025 at ExCeL that would go beyond a traditional stand to deliver a memorable brand experience. MindWorks’ challenge was to create a visually striking, fully on-brand space that would showcase their products and partners, actively pull visitors in, spark conversations and generate quality leads. The stand also needed to incorporate practical space for meetings and storage.

The interactive experience combined elements of creative branding, digital engagement and exhibition design, demonstrating the capabilities of a modern marketing agency in delivering immersive brand experiences. MindWorks designed and delivered a highly interactive exhibition experience centred around a bespoke ‘Spin the Wheel’ game that created instant theatre and excitement on the stand. Featuring sound effects, animations and a weighted algorithm to evenly distribute prizes across the event, the game drove footfall and encouraged active participation.

It was integrated into a tailored, locally hosted version of the Ex-Eltronics website, displayed on a tablet screen to avoid connectivity issues throughout the show. From the home screen, visitors were able to explore key information about Ex-Eltronics’ product offering, partners and services, and directly submit enquiries via built-in data capture. We also produced dynamic on-screen content, an edited looping video, prominent partner branding and a suite of high-quality branded giveaways and prizes, creating multiple touchpoints and extending the brand experience beyond the stand.

“Genius” interactive exhibition stand design drives footfall and lead generation at DSEI for a global defence technology brand

The stand became a standout feature of the show, attracting consistent footfall and earning outstanding feedback from both Ex-Eltronics and their partners who described it as “genius”, “incredibly interactive” and “truly fantastic”. In a highly competitive exhibition environment, the experience delivered strong engagement throughout the event and an impressive volume of leads, reinforcing Ex-Eltronics’ reputation as a forward-thinking brand in the defence and security sector.