Ditcham Park School

We were tasked with refreshing the prospectus for Ditcham Park School, a co-educational Independent School for boys and girls aged 2½-16 situated near Petersfield in the heart of the South Downs National Park. Our idea was to replace the existing folder and inserts with one prospectus, allowed any information subject to change to be displayed on the website where it could be easily updated. Remaining content would be in printed format, providing a comprehensive window on the wonderful experience pupils enjoy at the school as well as a great marketing tool.

The prospectus had to be printed with a very swift turnaround to be ready for the School’s Open Morning for prospective parents. We worked closely with the team on messaging to transmit the School’s brand essence and its unique point of difference: an ethos where every child is known, nurtured and valued in order to thrive and realise their potential. We created an entire set of CI guidelines to ensure future consistency, basing our page plan on the School’s excellent results, breadth of curricula, activities and afterschool care. Fresh photography for the prospectus conveyed a professional and sleek image.

“We are really pleased with the new prospectus. Thank you for producing 250 digitally produced copies for Open Morning. We had a record number of visitors, so it was great to be able to give them a prospectus we are proud of.”

Despite the tight timeframe, an initial print run was produced for open day, with copies for all staff and stakeholders, enabling feedback to be actioned before the final print run. The Headmaster and all recipients, including the School’s original founder, were delighted with the outcome:

“We are really pleased with the new prospectus. Thank you for producing 250 digitally produced copies for Open Morning. We had a record number of visitors, so it was great to be able to give them a prospectus we are proud of.”