BWA Yachting

BWA Yachting is the largest superyacht agency and yachting services provider in the world, operating through more than 90 owned agencies in over 25 countries. Their existing website was proving difficult to navigate, lacked easy access to contact details, featured outdated imagery and suffered from slow loading times. They tasked us with developing and designing a fresh, innovative easy-to-navigate website that effectively communicated both the benefits and the values of the company, whilst ensuring that clients know they are in safe hands with BWA Yachting.

We designed and developed a user-friendly highly secure website that introduced a completely fresh new look while staying on brand. Our analytics showed that the office locations and contact page were the most visited sections, so we emphasised map functionality. Our interactive map solution highlights the company’s global presence and provides country-specific information that users can easily access. Services are organised into seven distinct families, each with their own unique logo identities.

Understanding that their greatest asset is their people, we included photos of key contacts in each region and made contact information more prominent and accessible.

To enhance the visual appeal and user engagement, dynamic videos and aspirational images are showcased, along with the company’s prestigious partnership links with the America’s Cup Superyacht Programme and the SailGP Adrenaline Yachts Program.

Concisely delivered key messages convey to clients and prospective clients that they can trust the premium quality services offered by BWA Yachting.

The new site also features a news section, links to social platforms and options for newsletter subscriptions.

The client is extremely satisfied with the new website, particularly how it effectively highlights their exceptional services and personnel. Its advanced, professional appeal and ease of navigation has met with overwhelmingly positive feedback from the company’s global locations.