BoatLife

An exciting new national fishing championship was launched at BoatLife 2024. The inaugural BoatLife Fishing Championship introduces a brand new catch & release event.

MindWorks was tasked with facilitating the launch for this groundbreaking competition at the Show, creating branding, accompanying promotional collateral for the launch stand, merchandise and a microsite.

As well as creating a brand image for the competition, we designed and produced stand graphics, merchandise and a microsite with sign-up feature at the Show. We also manned the competition stand for the duration of the Show to support and promote the launch.

Following the huge success and buzz created at the Show, MindWorks will be promoting and running activities to support the competition as it progresses throughout the year at marinas in different locations across the UK. This will include strategic promotional campaigns aimed at business and brands entering the Pro Boat Championship Cup, and to local anglers entering the Privateers Cup Championship at each stage of the competition. We will also be involved in sponsorship engagement as well as creating initiatives with local schools and community groups to promote angling and marine conservation.