Suzuki Marine

Suzuki Marine required globally produced brochures from Japan to be adapted by MindWorks Marketing for the UK market, ensuring all content reflected local product availability, compliance standards and audience expectations.

The challenge was to maintain global brand consistency while delivering clear, commercially relevant brochure design for both trade and retail audiences, alongside managing print production and nationwide distribution.

MindWorks managed the full brochure design and production process, aligning global creative with UK market requirements:

Content and product alignment: Reviewed all artwork and product listings supplied by Suzuki Japan, removing non-UK engine models and adjusting specifications accordingly
Copy adaptation and localisation: Rewrote brochure content to reflect UK grammar, spelling and tone, ensuring technical descriptions were clear, accurate and accessible for both trade and consumer audiences
Artwork and print production: Managed artwork amends, proofing and print, ensuring a premium finish and consistent brand presentation across all materials
Distribution management: Coordinated delivery across Suzuki Marine’s UK dealer network, ensuring timely availability for showrooms, exhibitions and sales activity

We delivered market-accurate, fully localised brochures for UK audiences. By maintaining global brand integrity while ensuring local commercial relevance and usability, the brochures have prevented confusion caused by global product variations and provide dealers with a suite of high-quality, sales-ready marketing collateral to support conversion.