Ford UK

Ford required a reliable network of photographers across the UK to capture consistent, high-quality imagery across vehicles, people and facilities. The solution needed to be responsive, cost-effective and capable of supporting a wide range of brand activity.

Following a recommendation, MindWorks Marketing, experts in automotive marketing, were approached to take responsibility for sourcing and coordinating professional photography across Ford GB’s UK operations.

Using MindWorks’ existing industry relationships, we provided a UK-wide network of experienced automotive photographers, supported by full production coordination including location sourcing and post-production.

To demonstrate the strength of the network, we organised a test shoot using a new Ford vehicle owned by a member of the MindWorks team. The resulting images showcased both the quality and responsiveness of the service, leading to immediate adoption by Ford across their communications activity.

Over four years, MindWorks’ nationwide network provided a consistent supply of high-quality and scalable imagery to support Ford’s PR and marketing campaigns, delivering 24,000+ images, from Land’s End to the north of Scotland