BWA Yachting

BWA Yachting is the largest superyacht agency and yachting services provider in the world, operating through more than 90 owned agencies in over 25 countries. Their previous website had become difficult to navigate, lacked easy access to contact details and suffered from slow load times and outdated imagery.

As marine website design and web development specialists, MindWorks Marketing was appointed to deliver a more effective digital platform. The new site needed to communicate the breadth of services and expertise offered, while reinforcing the company’s reputation as a trusted global partner to superyacht owners and crews. It also needed to support future growth and allow for ongoing digital optimisation as the organisation continues to expand its international presence.

We designed and developed a secure, user-friendly website with a fresh visual identity that remained consistent with the brand. Our analytics showed that office locations and contact pages were the most visited sections, so map functionality was prioritised. An interactive global map highlights BWA’s global network and enables users to quickly locate regional offices and access country-specific information. Services were organised into seven clearly defined families, each with their own unique logo identities, to simplify navigation.

Understanding that their greatest asset is their people, we included photos of key contacts in each region and made contact information more prominent and accessible.

Dynamic videos and aspirational images have strengthened engagement, with references to BWA Yachting’s prestigious partnerships, including its role as SailGP Partner and as Offical Superyacht Programme Delivery Partner for the Louis Vuitton 37^th America’s Cup and AC38 in 2027.

The new site also introduced news content, improved social and newsletter visibility. Alongside the build, we developed a separate analytics dashboard delivering digital marketing analytics, website performance insights and marketing reports in real time. We continue to refine the platform through ongoing digital marketing services, with further proposals to strengthen SEO analytics and reporting and create new dynamic content such as testimonials, regional social feeds and editorial insights.

Website design and optimisation for a global superyacht agency, improving, UX, performance and digital visibility across international markets

The website has been extremely well received across BWA Yachting’s global network. Its modern design, faster performance and intuitive user experience clearly communicates the scale and professionalism of the company. Ongoing optimisation ensures the site continues to evolve in line with BWA Yachting’s plans for growth and its global reputation as a trusted partner within the superyacht sector.