Subsea Craft

SubSea Craft is a British privately owned Advanced Maritime Technology company specialising in covert operations within the defence market. We were briefed to lead the creation of their brand identity, corporate identity and product name in order to bring their company to the next level, as well as assisting with the launch of their £1 million core product, a unique high-speed craft, at pre-eminent global industry show, DSEI.

Using research and their existing branding as a starting point, we developed the brand and the name of their £11m craft, VICTA, and created physical and digital collateral to use both at DSEI and beyond. SubSea Craft were not able to display the actual VICTA craft at the show, which presented a problem: how do we launch a product that isn’t there, in a 15-metre square space? Our solution was to create an interactive solution that allowed users to explore the craft using augmented reality.

The launch drove the largest peak in traffic to the website to date. Within the first month following the launch, that figure climbed to 7,772 page views and remained high for six months, with 4,749 organic search sessions performed. SubSea Craft currently have 40 crafts on the order book and counting, and are established as world leaders within the industry.