Royal Navy

Over 15 years of our highly successful recruitment work with the Royal Navy, we’ve prided ourselves on keeping them at the cutting edge of marketing, whether this be through a unique submariner campaign using lenticular technology, or consecutive years of award-winning recruitment ads. Our latest work to maintain their position ahead of the curve in recruitment marketing used Alexa technology, with particular focus on recruiting strong talent for officer candidates.

Now more than ever, recruitment marketing must be brought to the candidates, rather than being something they need to seek out. Looking for new ways for prospective recruits to access key information with less effort, we came up with a unique idea: what if we could bring this information into the homes of the applicants, quickly and easily? In a campaign unlike anything done before, we used Alexa technology to create a system where potential candidates can ask direct questions to their Alexa and be provided with accurate answers to help them along their recruitment journey. Our campaign was accessible, effective and able to provide valuable, relevant information that’s unique to each individual candidate. We also produced a short film of it being used for an internal campaign and rollout.

Using Alexa technology to create a hands-free recruitment campaign kept the Royal Navy leading the way in recruitment marketing. What’s more, it ensured ease of information gathering, a positive change in people choosing to consider the Royal Navy as a career and a technology-leading solution that is reflective of this technologically-advanced Armed Force.