Paqua, formerly known as Portsmouth Aqua, are a unique water purification company, successfully creating sustainable water purification systems without harsh chemicals that run on low power. After successful trials of their cutting-edge system, they recognised their potential to be leaders in the global market and wanted to ensure that they had stand out. Our brief was a full rebrand, including new name, strapline, website, visual identity and brand values, reflecting their potential to be leaders in the sustainable water purification market.
We worked closely with Portsmouth Aqua to understand their product and their values. We also conducted research and set up social listening to determine their target audience. Using all of this, we launched the new brand, Paqua, a name that retains the Portsmouth roots of the brand while driving the global relevance of the product. We also created a new logo, strapline and brand guidelines, and used these to build a new website and establish Paqua on social media.
Within the first month of the rebranding launch, Paqua experienced a 5000% increase in audience growth on Facebook and a 66% increase in engagement on LinkedIn. They also saw the overall average engagement time on their website increase by 42% in the first month, and new website users increase by 35% in the second month. Paqua have now attended their first trade show as their new brand, with excellent reception as they move from strength to strength.
FACEBOOK – + 5000%
LINKEDIN – + 66%
TWITTER – + 300%
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9 The Old Flour Mill,
Queen Street
Emsworth, Hampshire
PO10 7BT UK
