The whole world was waiting for the moment that Henry VIII’s favourite warship, The Mary Rose, would come to life in a way not seen since it sank in battle nearly 500 years ago. The event needed to be dramatic. But it also had to pay tribute to the lives of its crew and to the epic efforts of the many people who had worked towards making this dream a reality over decades. Following our previous hugely successful reveal of The Mary Rose Museum, a £5.4m revamp had seen it transformed; its interior walls replaced by nine floor-to-ceiling glass-panelled galleries, giving visitors stunning panoramic views of Henry VIII’s flagship. Now was the time to reveal it to the world.
The whole world was waiting for the moment that Henry VIII’s favourite warship, The Mary Rose, would come to life in a way not seen since it sank in battle nearly 500 years ago. The event needed to be dramatic. But it also had to pay tribute to the lives of its crew and to the epic efforts of the many people who had worked towards making this dream a reality over decades. Following our previous hugely successful reveal of The Mary Rose Museum, a £5.4m revamp had seen it transformed; its interior walls replaced by nine floor-to-ceiling glass-panelled galleries, giving visitors stunning panoramic views of Henry VIII’s flagship. Now was the time to reveal it to the world.
We are delighted to confirm that the resulting media coverage has not just matched the scale of the 2013 coverage, but has exceeded it by 50% at 1.5 billion reach to date.”
Helen Bonser-Wilton, Chief Executive, Mary Rose Trust.
“What a fantastic event, and thank you so much for making it all happen. From the creative planning to the execution of the event, it has been fantastic.”
Jane Hodgkins, Head of Marketing and Communications, Portsmouth Historic Dockyard
PR REACH – 1.5 Billion
WORLD’S LARGEST – Tudor Standard
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