Gosport Ferry

Carrying over 3 million passengers each year, Gosport ferry wanted to reinforce and grow the traffic that provides a vital link across Portsmouth Harbour.

We were hugely excited to be given an opportunity to provide marketing and design support for such an important and historic local service. The overall objectives were to improve the company’s image, raise brand awareness, improve the passenger journey and, ultimately, increase passenger numbers and loyalty.

The first step was creating shiny new creative options for Gosport Ferry, which refreshed their current design and introduced the new strapline “Gotta love the Ferry”. We focused on the pain points for customers of the Ferry’s main competitor – the car! Our messaging focused around fuel costs, traffic, parking and convenience/distance. We planned the campaign around which channels would most effectively reach our target audience: outdoor and digital. What better place to help people realise the benefit of the Ferry than when they are gridlocked in traffic!

Carefully selected media, including a mix of large format 48 sheet billboards and smaller adshels, ran alongside digital activity targeted at the Gosport area and utilised social media

With almost 400,000 impressions, more than 7,000 engagements and over 220 more new social media ‘Likes’ and Followers’, our integrated approach proved to be a very cost effective and successful campaign for the company.