Suzuki

Suzuki were proud of their highly innovative new DF325A outboard model and wanted to launch the product on a global level. They aimed big, setting the launch for the Dusseldorf Boat Show – one of the biggest and most prestigious shows in the world. We were brought on board to manage, run and oversee the launch event for this cutting-edge model.

A product of this importance needed a launch that was multi-faceted and highly coordinated. We project-managed all elements of the launch event, from art directing video, photography and design of full marketing collateral, to all media liaison, developing a presentation slide deck, speaker scripts and speaker coaching.

The client was delighted with the smooth running of the event. With over 60 international marine media representatives attending the press conference, we ensured extensive pan-European coverage, including the UK, France, Germany and Italy. The new model was met with wide acclaim, reinforcing Suzuki’s market-leading positioning as the creator of the ultimate outboard motors.