Rothmans LLP, one of the South East’s largest and most successful accountants, had ambitions for growth. To do so, it needed to bring a brand refresh to all of its offices. While the company had one name, each arm had evolved relatively separately. Now they needed a marketing strategy to deliver the growth they needed. That’s where we came in.
We went back to the beginning: involving all levels of the company, we repositioned the brand, encouraged employees to buy into it, then gave them the tools and knowledge to present their growing company effectively and consistently. We then helped them with the creation of an all-new identity and the strap line: ‘everyone counts’.
Since the initial project, Rothmans has gone from strength to strength. As an integral part of their strategy team, we went on to create a new website, full collateral, a variety of videos and provide PR support.
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