Royal Navy

We play a key role, leading in the creation of recruit marketing materials, collateral, advertising, and partnering with other media agencies. We continually refer to research findings to implement strategy that will achieve recruitment targets. Focusing on the Royal Navy’s key priorities and raising awareness of careers in shortage areas such as Engineers and Nursing, we have delivered a series of award-winning projects with quantifiable success.

We regularly engage in strategy workshops with the central team and have developed and enhanced recruitment marketing and advertising in a variety of channels. Our work with the Royal Navy spans the entire marketing mix including developing a digital asset library for the regional teams to use and deploy, creative concepts and implementation of advertising campaigns including lenticulars, undertaking photoshoots for key recruitment areas, deploying large-scale signage at high footfall locations, creating an extensive suite of printed collateral, and developing a bespoke Recruitment App as well as an Alexa Skill.

“You’re really bringing your a-game at the moment, I love it, thank you.”

The Royal Navy were the first of the services to utilise Alexa voice technology and they have seen a significant uptake in usage year on year. QR code scan data shows high user engagement on all printed collateral created and delivered at events. The core team are continually deferring to us for creative growth ideas and individual teams approach us for new, engaging and exciting project ideas.