Ribcraft are a UK RIB manufacturer based in Yeovil, Somerset. They have a well established presence in the Marine industry, particularly on the commercial side where they build a range of crafts, from sea safari vessels to boarder patrol boats. To grow and expand their leisure range, and to communicate the launch of a new model, MindWorks was chosen to create and coordinate a targeted PR campaign.

MindWorks were asked to initiate a co-ordinated European PR campaign to launch the new Ribcraft leisure range and position the three boats as high quality leisure craft which all benefit from the DNA of Ribcraft’s milpro hull design.